Relying on the goodwill of EU travel operators to communicate personal import rules is not an acceptable approach. Defra has acknowledged that its current survey methods make it difficult to assess public awareness of personal import restrictions, and it has subsequently revised down its own estimates after we raised concerns about the methodology used in its quarterly attitude tracker. Nevertheless, even the updated figure of 81% traveller awareness—reduced from the original figure of over 90%— still appears high and does not align with the Committee’s experience. (Conclusion, Paragraph 77)