The Government’s Environmental Land Management (ELM) schemes are an important economic incentive to protect and restore natural assets, such as soils. Until private ecosystem marketplaces are fully regulated and established for a variety of soil health benefits, ELM schemes will be the main tool for encouraging the restoration of soil health. Most stakeholders believe that paying for sustainable practices is the right approach, although effective regulation and evaluation will be essential to ensure that they deliver the right outcomes. Attractive payment rates will also be crucial, rates many believe to be too low at present. Higher rates that reflect environmental benefits and additional costs could boost take-up, lead to further savings in the longer term, keep ELMs true to the ‘public money for public goods’ philosophy, and keep the Government on track to meet its targets. ELMs also do not, in general, address the capital investment barriers to more sustainable farming, although we recognise that some grant funding has been made available. The Government needs to keep a careful eye on this problem and come up with solutions if needed.