Most reproducibility issues are, in the main, not the result of deliberate bad practice. Many of the incentives faced by individuals conducting research act against reproducibility. Whilst individuals must take responsibility for conducting work which prioritises robust analysis and transparency, and for promoting the importance of reproducibility within their research field, we recognise that aspects of the academic process, such as time pressures and the publication model, act against the promotion of research integrity and reproducibility. Therefore, the research community, including research institutions and publishers, should work alongside individuals to create an environment where research integrity and reproducibility are championed.