Lower levels of public trust and understanding of the regulations also created a gap into which misinformation was able to spread. Research conducted by Ofcom in the first six weeks of the pandemic found that 47% of respondents said they had come across false or misleading information about covid-19 in the last week. Most commonly, respondents indicated that the misinformation they encountered was linked to “theories linking the origins or causes of covid-19 to 5G technology”.236 More recently, a study conducted by King’s College London in November 2020 found that 14% of respondents “believe the real purpose of a mass vaccination programme against coronavirus is simply to track and control the population”.237 Susceptibility to covid-19 misinformation has many causes, but research has found that lower levels of trust in both scientists and Government are associated with increased susceptibility to misinformation.238 This highlights the critical importance of a communications strategy which is clear, consistent and perceived as transparent by the public. Outcomes