Advertising methods are changing quickly, with the rising prominence of social media advertising, digital advertising, sport sponsorship, online gaming and direct marketing through app notification. Existing regulations do not adequately address these forms of advertising. Further delay to strengthening restrictions must be avoided. Given it took nearly five years from announcing to implementing the policy to ban HFSS, waiting another five years for the post-implementation review before taking further action is unacceptable. Action is needed now if the government is serious about protecting children’s health. (Conclusion, Paragraph 113)