A holistic, consistent and watertight approach to restricting the exposure of children to all HFSS advertising needs to be developed. It should include: 56 a. bringing brand and range advertising into the scope of existing regulations as soon as possible and certainly not waiting for the five- year implementation period to gather evidence on this: evidence is already plentiful; b. developing new regulation, or updating existing regulation, to ban all outdoor advertising of HFSS foods, to be implemented by July 2027; c. launching a consultation on extending regulations to restrict exposure to HFSS foods to other forms of advertising, such as sports sponsorship, social media, mobile phone app notifications and online gaming; and d. updating advertising regulations to require food companies to dedicate resource to advertising healthy products. (Recommendation, Paragraph 115)