The UK is in the midst of an obesity crisis and is facing a situation of around 40% of the adult population being obese by 2035. Unchecked, this will have profound consequences for the NHS. Food that is high in fat, sugar and salt (HFSS) is often considerably cheaper per calorie than healthy food. This helps to explain the paradox that those on low-incomes are more likely to be obese. Indeed, the poorest 20% of households need to spend half their disposable income to eat the Government- recommended healthy diet. The National Food Strategy identified health and food as a vital issue and provided expert analysis, yet the Government Food Strategy did not cover the topic at all or set out any actions to break the junk food cycle. Instead, it passed the buck to the Department for Health and Social Care to include in a White Paper that was first delayed, and then cancelled in favour of the as yet unpublished Major Conditions Strategy. The Government should respond to the NFSIR’s analysis on health and food within six months.