The Government rejected the NFSIR’s proposals to break the junk food cycle, including the sugar and salt reformulation tax proposal. While such a tax may cause consumer prices to rise, it may lead consumers to substitute cheaper healthier Food Security 49 foods into their shopping basket. The Government should undertake and publish a full impact assessment of the introduction of a sugar and salt reformulation tax, providing analysis based on different, realistic values of the tax and submit this to the Committee within three months of the publication of this Report.