We welcome the steps taken by Sainsbury’s and Tesco to voluntarily stop offering volume price promotions on HFSS food, and call on other supermarkets and smaller shops to swiftly follow their lead in the continue absence of legal restrictions to help tackle the widespread problem of unhealthy eating. We challenge all food shops to go further and to stop all promotions of HFSS food, including single purchase discounts offered to their loyalty scheme holders, and also cook-at-home meal deals such as for pizzas and convenience foods.