Despite progress in reducing the use of some problematic plastics and plastic products and creating an uplift in recycled content in new plastic production, progress in tackling plastic waste appears to have slowed in recent years. Current initiatives are clearly not driving progress as effectively as possible. Some of the definitions and metrics for the targets driving change need to be improved to make them: clearer and less ambiguous; more ambitious and measurable; and more reflective of the waste hierarchy with a strong focus on reducing the amount of plastic waste created in the first place. However, with this focus comes the need to ensure that plastics are not replaced by possibly more impactful materials as plastic usage is reduced in the future.