Better data is essential for delivering a circular economy. More effective information will enable an understanding of the scale of the problems faced, the composition of the plastics put on the market and what systems are needed to help society dispose of or recycle products more sustainably. Upcoming government reforms are a good start and particularly we welcome previously announced plans to bring forward a simple, mandatory “Recycle” “Do not recycle” labelling systems for plastic waste: this will communicate clear information to consumers.