The government partially accepts this recommendation. Defra has established a new Illegal Imports Improvement project which brings together existing work across a range of areas and is developing new workstreams. A cross-government action plan, agreed with FSA, FSS, Home Office, Border Force and other operational stakeholders will be amongst the first outputs of the project. This will consider demand, alongside other areas, and prioritise resource where evidence suggests the greatest impact will be delivered. Given this broader intention, we do not accept that the production of a strategy focussed solely on the demand drivers is the right approach in the short term.