Travel operators should be legally compelled to inform travellers of the rules for personal imports from the EU into GB. Defra must immediately scale up its communications to the public about personal import rules and reach a much broader audience. Communications must explain both the rules and their purpose, such as the specific threats of foot and mouth disease and African swine fever. Defra should also produce a digital tool for travellers to identify what they can bring into the country, like those provided by the United States and Australia. (Recommendation, Paragraph 28)