The next Environmental Improvement Plan, due by 2028, should incorporate this action plan. It should also set out how the Government will address other drivers in the wider food supply chain that encourage poor soil management. These include a lack of profitability in the sector and unsustainable consumer and retailer demands. To support this, the Government should work with industry to develop a common understanding of sustainable soil management that assurance standards and retailer- supplier agreements can adhere to. The Government should also ask the Food Data and Transparency Partnership to consider how this definition could be part of a future ecolabelling system in the future. (Paragraph 72) Soil regulations