To include harder-to-reach farmers and land managers, rural broadband connectivity must be addressed as a matter of urgency, as recommended by the Environment, Food and Rural Affairs Committee in 2019. Defra should also make provision for tailored, farm-specific advice, farm visits, demonstration farms, and other knowledge-sharing activities that support the achievement of biodiversity goals. Defra should identify ‘win-wins’ that deliver production and environmental benefits to encourage early buy- in from farmers to the scheme. The scheme should include sufficient flexibility to allow for alternative land-uses, such as using land for storing carbon, helping to prevent floods, and maintaining beautiful landscapes for people to enjoy and reconnect with Biodiversity in the UK: bloom or bust? 121 nature. The introduction of ELMS should be used as an opportunity to encourage monitoring of on farm biodiversity, with funded audits of soil health, carbon sequestration and wildlife species prevalence forming a routine element of compliance and reporting.