If the UK is to address the space skills shortage it is currently facing, then it will need to inspire future generations to take up a career in space. Although the UK Space Agency has programmes in place that are seeking to do this, we believe there is a disconnect between what the UK space sector does and how the wider population perceives it. Most associate space with space exploration and may not associate it with the range of vital services that it provides. The UK Space Agency should ensure that its “inspiration” programme addresses the breadth of the UK’s activities in space and uses local role models who reflect this. (Paragraph 146) Conclusions and next steps for the National Space Strategy