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On 10 May 2020, the Government announced that society would begin to reopen in England...

Conclusion
On 10 May 2020, the Government announced that society would begin to reopen in England through a staged series of lockdown easing measures.226 From this point, there were divergent approaches to messaging across the four nations of the UK. To reflect the gradual lifting of strict lockdown measures in England, the Government changed its slogan from “stay home, protect the NHS, save lives” to “stay alert, control the virus and save lives”.227 In contrast, during a press conference on the same day, the First Minister of Scotland emphasised that “we remain in lockdown for now and my ask of you remains to Stay at Home”.228
Government Response
Acknowledged
HM Government Acknowledged
As the report points out, public health communications are key to the public’s understanding of and compliance with non-pharmaceutical interventions. Messaging from the government early in the pandemic was strong, effective, and undoubtedly contributed to the understanding of and compliance with the regulatory measures taken, including lockdown.
Addressee Bodies
Department for Science, Innovation and Technology
Timeline
Recommendation age 4.6 yrs
Report published 12 Oct 2021