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Written evidence to our inquiry suggested that the loss of consistency across the four nations...

Conclusion
Written evidence to our inquiry suggested that the loss of consistency across the four nations led to confusion, with “messages from numerous national bodies that, at times, appeared to contradict each other”.229 We heard that at this stage, these contradicting messages began to cause confusion. Professor Devi Sridhar, speaking to the Health and Social Care Committee in July 2020, explicitly linked this confusion to infection rates: One point where you can see that England and Scotland diverged was when England changed in May to: “Stay alert.” Many people did not fully understand what that meant. In Scotland, the message was very clear: “Stay at home.” When we started to see divergence in infection rates and death rates, it was around that time.230
Government Response
Acknowledged
HM Government Acknowledged
As the report points out, public health communications are key to the public’s understanding of and compliance with non-pharmaceutical interventions. Messaging from the government early in the pandemic was strong, effective, and undoubtedly contributed to the understanding of and compliance with the regulatory measures taken, including lockdown.
Addressee Bodies
Department for Science, Innovation and Technology
Timeline
Recommendation age 4.6 yrs
Report published 12 Oct 2021