The Government cannot rely solely on removing barriers to market entry to diversify the telecommunications vendor market, but must also ensure that network operators actively pursue diversification and act to maintain the diversity achieved. This will require a combination of incentives, measures to reduce operator costs, and regulatory requirements. For example, the Government could introduce business rate relief on mobile mast deployments. In order to provide certainty to the sector, the Government should publish within three months of this Report the measures it is considering to incentivise and require network operators to diversify their suppliers, with an indicative timetable for implementation. (Paragraph 71) 5G market diversification and wider lessons for critical and emerging technologies 51