Raising awareness of the importance of various insect species must be nurtured early to avoid the aversion that many people have to insects. The scarcity of experts, both professional and amateur, underscores the importance of cultivating a greater public passion for entomology, starting from an early age. The commendable efforts made by institutions such as the Natural History Museum and the Royal Botanical Gardens Kew, demonstrate promising avenues for engaging the public both online and in person.