We support the work of the Voluntary Initiative in disseminating advice to farmers on implementing Integrated Pest Management strategies. However, there is scope to extend the scheme to incorporate a peer-to-peer advisory network to provide farmers with access to a range of advice for developing and implementing their own strategies. The Government should also support the development of new IPM technologies through research funding and other mechanisms. Once these technologies are demonstrated as effective, the Government should encourage farmers to implement them by incorporating their use as specific actions into the Environmental Land Management Schemes (ELMS).