While content from BBC Scotland and BBC ALBA is available on BBC iPlayer, the high-profile status of which makes this content more easily discoverable, content from STV will be harder for Scottish viewers to find if STV Player is seen by new global TV platforms as a less important ‘regional’ on-demand 24 Public broadcasting in Scotland service. It is unacceptable that STV’s content should be less accessible to viewers in Scotland due to a lack of regionalisation by internet-enabled TV platforms. The UK Government’s prominence reforms should specifically require that TV platforms being used in Scottish households must carry STV’s on-demand services and feature them prominently.