The Government’s Green Finance Strategy noted the need for innovation in green finance products and services, yet the evidence we have received suggests that the pace of innovation could be accelerated and that more could be done to encourage take-up. The Financial Conduct Authority should seriously consider undertaking further “green fintech challenges” to encourage innovation. The regulator should also set out how it will tackle remaining regulatory barriers which discourage innovative ‘green’ financial products from coming to market. The Government and the regulators Net zero and the Future of Green Finance 55 should work more closely with the Green Finance Institute to bring innovative ideas which will benefit consumers to the market.