The Government must hold social media platforms to account for inappropriate censorship of important women’s health content. “Shadow banning” is unacceptable and must cease. Social media companies must 71 recognise the significant role they play in girls’ and women’s access to important health-related content. The Government must ensure that strategies are in place to tackle this problem. This must be a key objective of the renewed Women’s Health Strategy. (Recommendation, Paragraph 69)