Social media platforms and face-editing technologies are contributing to worsening body image and increasing demand for cosmetic procedures, particularly among young women and girls. The normalisation of high-risk procedures by online influencers and the shaping of beauty standards by algorithms which bombard users which posts on body image are particular concerns. There is no easy solution to these problems, but it is clear that social media platforms must take more responsibility for the content they promote. (Conclusion, Paragraph 117)