BBC Three was taken off air as a traditional linear broadcast channel and was made an internet-only channel in 2016. Six years later that decision was reversed on the grounds of it having reduced the BBC’s impact with younger audiences, particularly those who still watched broadcast TV.11 We raised this, and the BBC acknowledged that “We went a bit early” and that while it might be easy to go to digital, “you can go to digital and be a lot smaller quite fast”.12