The BBC told us that last year had been really difficult for attracting people. It cited the particular consequences of the covid pandemic for the technology market, with international organisations starting to offer remote working contracts, giving potential employees, for example in the Salford area, more options, with salaries rising fast, and recruitment happening at a faster pace. The BBC said it was in a much better position this year compared to last, with attrition trending down and recruitment having sped up and grown. Nevertheless, it acknowledged it was a real fight to get enough of the right people with the right skills.37