The BBC told us it had no plans to commercialise the data it holds on viewers, assuring us categorically that it had no plans to use or sell UK subscriber data to any other party for commercial purposes. It said that it collected the least amount of personal data that it could on sign-up, and that it did then collect data at an aggregated level and on an anonymised basis as people used products, so that it could see what was being used and to what extent. But that it does not share or sell that data or have any plans to.50 The BBC acknowledged that it would be collecting a lot more information from a lot more people as it expanded its digital output.51