7
Accepted
The BBC told us the World Service trust score remained broadly stable at about 78%...
Conclusion
The BBC told us the World Service trust score remained broadly stable at about 78% over the period 2021 to 2025, while reported trust in the Chinese state broadcaster rose from 62% to 70% and in the Russian state broadcaster from 59% to 71%.10 Survey analysis also shows that the World Service maintained its ranking of first among international competitors for trust, reliability and independence in 2024–25, although absolute scores fell compared with 2021–22.11 The BBC told us that without increased investment the UK risks losing further ground to state-backed competitors, such as China and Russia, which are rapidly expanding their global media reach.12 In response to this risk, when asked what it would do differently if 5 C&AG’s Report, para 5 6 C&AG’s Report, paras 1-2, 4 7 Q 10; C&AG’s Report, para 1.4 8 Q 7 9 The Henry Jackson Society (BWS0005) 10 Qq 41-42 11 C&AG’s Report, para 3.12 12 Q 55 8 it secured further FCDO investment, the BBC told us that it would expand verification through BBC Verify and a World Service disinformation team to detect, test and disprove false claims more quickly. It said it would also invest in circumvention so audiences in censored markets can continue to access impartial services, and in that way sustain trust. It also highlighted targeted local language launches, such as the Polish digital pilot, to provide clearly attributed BBC journalism in priority regions where Russian disinformation is prevalent, helping to retain audience trust against state-backed narratives.13
Government Response Summary
The BBC agrees with the committee's observation and is accelerating the implementation of its regional governance structure, including appointing Regional Directors by September 2026, to strengthen accountability and streamline decision-making. They are also enhancing trust metric tracking and refining mechanisms to combat disinformation by December 2026.
Government Response
Accepted
Government Response
Accepted
HM Government
Accepted
1.1 The BBC agrees with the Committee’s recommendation. Target implementation date: December 2026 1.2 Since the Committee hearing, the BBC has accelerated its implementation of the regional governance structure across its six global news regions (Africa, Americas, APAC, Europe, MENA, South Asia). Two Regional Directors (RDs) are now appointed, with three more in the hiring process. The BBC expects to finalise these appointments by September 2026. One RD appointment has been delayed until Autumn 2026 to re-assess HQ location for safety and operational readiness. In addition, the accountability mechanisms around the RDs are further being strengthened through: • appointments in areas such as HR, Finance, Strategy & Delivery, Operations; • the creation of robust decision-making and governance processes and forums at the regional and global levels; and • streamlining of editorial decision making across the entirety of the BBC’s international operations, in line with the implementation of the international governance structure. 1.3 The BBC continues to be the most trusted source globally. The tracking of trust and other reputational metrics is being enhanced to understand better regional variations. This will enable baseline setting and monitoring as the international governance structure is fully implemented in the regions. 1.4 Separately, a new workstream is refining mechanisms to better assess the extent of disinformation and misinformation and track the spread of competing narratives, especially in critical markets. This will enable an even stronger BBC response to the global mis/disinformation crisis, using top-tier OSINT/digital forensics tools.
Source
Committee
Public Accounts Committee
Inquiry
BBC World Service 2024-25
Report
72nd Report - BBC World Service
13 Mar 2026
HC 1299
Addressee Bodies
HM Treasury
Timeline
Recommendation age
0.4 yrs
Report published
13 Mar 2026