16 Accepted

The BBC told us that digital-first meant prioritising online delivery on both BBC owned services...

Conclusion
The BBC told us that digital-first meant prioritising online delivery on both BBC owned services and major third party platforms, and said confusion arose where teams still produced for radio or TV alongside digital output. The BBC explained that it measured success by weekly reach, alongside audience demographics and the proportion of usage on BBC owned 29 C&AG’s Report, para 2.7 30 C&AG’s Report, paras 15, 3.6-3.7, 3.10 31 C&AG’s Report, paras 3.8-3.11 32 C&AG’s Report, paras 2.9, 2.15, 3.2, 3.10-3.11 11 services rather than third party platforms. But it accepted that some teams had been unsure “what good looks like” during the change period.33 The BBC said external factors affecting digital performance included social platforms deprioritising news and uneven digital readiness across markets (e.g., internet access and data costs), which complicated the timing of withdrawing from broadcast services in some regions. When asked whether assumptions on the pace of migration had been over optimistic in some regions, the BBC said that judgments could not always be exact and that it monitored indicators such as data costs and competitor behaviour, adapting or re-introducing traditional outputs where needed, for example, an Urdu TV bulletin in Pakistan.34 33 Qq 32-34; C&AG’s Report, para 2.15 34 Qq 33-34 12 2 The BBC’s approach to planning and implementing savings in the World Service Foreign, Commonwealth and Development Office funding
Government Response Summary
The BBC agrees with the committee's observation and is implementing new annual and three-year planning cycles with formal business reviews, redesigning digital reporting dashboards, and conducting comprehensive market reviews by September 2026. These efforts aim to clarify the digital transformation strategy and ensure consistent performance across regions.
Government Response
Accepted
HM Government Accepted
3.1 The BBC agrees with the Committee’s recommendation. Target implementation date: September 2026 3.2 New annual and three-year planning cycles are now being put in place for the World Service, with formal annual and quarterly business reviews running globally and in the regions. 3.3 The need for accelerated digital transformation is being consistently communicated to teams - including in the setting and communication of digital targets. The dashboard for digital reporting has been redesigned. The three-year plan has clearly articulated the strategic goals around digital transformation and migration of audiences from traditional TV and radio audiences to digital platforms in all regions. A cross-organisational initiative has been developed to significantly improve the BBC’s reach amongst women on digital platforms. This has shown strong results, with 11 million more women consuming the World Service since the formal launch of the initiative in November 2026. More comprehensive market reviews are being carried out to ensure digital maturity and readiness, ensuring that in markets of greatest need, digital transformation does not come at the cost of being able to reach key audiences. 3.4 Digital platform and format training and expertise sharing are continuing apace. In the latest fiscal period (following the start of the new regional governance structure, and after the period examined by the NAO), digital performance has strengthened substantially. The latest available digital data estimate for financial year 2025-26 shows a significant 36% increase in World Service global digital growth. As per the Global Audience Measure (2025), World Service digital reach (131 million) is greater than that of either TV (103 million) or radio (127 million). The full implementation of the regional governance model, along with the planning cycle and communication improvements, will ensure that digital performance is equally strong in each of the six regions.
Addressee Bodies
HM Treasury
Timeline
Recommendation age 0.4 yrs
Report published 13 Mar 2026