We asked the Department whether it thought that the general public knew about trade. The Department told us that based on its survey, the public was “highly supportive of the trade agenda”.65 However, the NAO noted that the Department has identified public concerns about the actual or feared impact of its trade agenda, and a lack of belief in the potential benefits as a key strategic risk to achieving its objectives.66 Similarly, evidence submitted by Which? shows that consumers have limited awareness of the status and implications of the government’s trade negotiations. For example, two thirds of respondents to a Which? survey felt that the UK government currently provides ‘too little’ information about new trade deals it is negotiating.67 The Department acknowledged that there is a “big communication issue” for the Department at an official and ministerial level to set out what it is it does and why it does it.68