The growth of streaming has given people greater viewing and listening choices. According to the BBC, this change in behaviour has been reinforced by the pandemic as it has given people more opportunity to discover choice elsewhere.8 We asked the BBC what new plans it has to respond to the shift to online consumption and declining audiences more generally. The BBC stated that it must keep growing Sounds and iPlayer, although it is also wary of what it regards as too much personalisation of these services.9