We asked the BBC why a large minority of households still received a paper licence and what the BBC was doing to accelerate the shift online. The BBC explained that physical licences were issued by default unless customers opted into an e-licence, that the BBC tried to promote, and that many households did not provide email addresses and were not obliged to do so.21 We asked the BBC to explain its “very analogue” reliance on the letters and enforcement visits and why digital viewing information was not used more directly. The BBC pointed to gradual progress in digital engagement with its customers, noting that the share of customers with an e-licence rose by 3 percentage points to 60% in the last year.22 However, the BBC also told us there was no specific target to increase electronic issuance but accepted the “fair challenge” to go further.23