The BBC faces a significant challenge in maintaining relevance among younger audiences. In 2024–25, only 67% of those aged 16–34 used BBC services weekly, compared with 96% of those aged 55 and over, and below the BBC’s own target of 70%.52 Furthermore, only 51% of 16–34-year-olds felt the BBC reflected people like them, a figure described as “a really significant challenge” by the BBC, who acknowledged the need to improve reach and relevance without compromising editorial standards.53 The BBC’s own research shows that while overall usage remains high, the downward trend among younger cohorts highlights the risk to the BBC’s mission to serve all audiences.54