The BBC highlighted its ongoing audience research and engagement, aiming to avoid institutions feeling “distant” from the people.75 The BBC also told us about persistent differences in engagement and the extent to which people across geographies and socio-economic backgrounds feel represented in 68 Q 73 69 Q 72; Committee of Public Accounts, Twenty-sixth Report of Session 2023–24, The BBC’s implementation of Across the UK, HC 426, 17 April 2024 70 Q 72 71 Q 73 72 Q 73 73 Q 72 74 Q 59 75 Q 59 17 BBC content. We pressed the BBC to set out the pathway from structural change to demonstrable audience outcomes. As examples of “reflections”, the BBC referenced productions from Scotland and dramas set in the north of England, alongside the Asian Network’s move to Birmingham–steps intended to mirror diverse audiences more closely.76