While it is clearly the case that the National Lottery poses significantly fewer gambling harms than many other forms of gambling, to play a National Lottery game is undeniably gambling, which the National Lottery operator should bear in mind. Including GambleAware branding on National Lottery products would serve 36 What next for the National Lottery? two discrete but connected purposes. First, it would signpost to National Lottery players the avenues to go down should they begin to suffer gambling harms from National Lottery products. Secondly, as 44% of people play the National Lottery, it would also massively increase the visibility of GambleAware, making players more likely to contact the service should they or someone close to them begin to suffer gambling harms from other forms of gambling.