24
Accepted
The Government should use a lighter touch with VisitBritain regarding operational decisions and campaign messaging.
Recommendation
The Government should use a lighter touch with VisitBritain regarding operational decisions and campaign messaging. Any feedback should be considered as advisory only and given to VisitBritain within one month.
Government Response Summary
The Government Communication Service (GCS) in the Cabinet Office has already reduced the approval requirements for government marketing materials.
Paragraph Reference
92
Government Response
Accepted
Government Response
Accepted
HM Government
Accepted
The Government Communication Service (GCS) in the Cabinet Office has reduced the approval requirements for government marketing materials. Only new master creative for major government campaigns is submitted to GCS for approval, with any feedback provided promptly and within seven days.
Source
Committee
Culture, Media and Sport Committee
Inquiry
Promoting Britain abroad
Report
Second Report - Promoting Britain abroad
24 Oct 2022
HC 156
Addressee Bodies
Department for Culture, Media and Sport
Timeline
Recommendation age
3.6 yrs
Report published
24 Oct 2022