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We recommend that the Advertising Standards Authority introduce a requirement to the UK Code of...
Recommendation
We recommend that the Advertising Standards Authority introduce a requirement to the UK Code of Non-broadcast Advertising (CAP Code) for virtual influencers to be watermarked. Intermediaries
Government Response
A response document is linked to this report, dated 22 July 2022. Response attribution to this recommendation has not been verified. Read the response document.
Source
Committee
Culture, Media and Sport Committee
Inquiry
Influencer culture
Report
Twelfth report - Influencer culture: Lights, camera, inaction?
09 May 2022
HC 258
Addressee Bodies
Department for Culture, Media and Sport
Timeline
Recommendation age
4.3 yrs
Report published
09 May 2022