As the Committee’s report demonstrates, the relationship between PSBs and subscription video on demand services (SVoDs) is not straightforward, particularly where PSB content is hosted on streaming services. It is the Government’s view that the issues the Committee has identified relating to brand attribution and data sharing are a matter for contractual negotiations in the first instance. In this context, PSBs themselves are best placed to determine the value they place on both attribution and data access during negotiations where they are the rights holder. The Government will however keep this under review.