3 Accepted

The Government has a role to play in attracting investment into sport from other sources.

Recommendation
The Government has a role to play in attracting investment into sport from other sources. It is important that public funding is used strategically to unlock additional investment, including private finance, pension funds, and innovative mechanisms such as crowdfunding and debt guarantees. Corporate social responsibility investment in sport for development remains disproportionately low, despite significant private sector spending on elite sport sponsorship. (Conclusion, Paragraph 17)
Government Response Summary
The government details the Multi-Sport Grassroots Facilities Programme, NBA match funding, a recently published philanthropy plan ('Our place to give'), and ongoing efforts including roundtables to explore and encourage further collaboration and leverage private finance for sport investment.
Government Response
Accepted
HM Government Accepted
The Government is committed to supporting sustainable economic growth in the sector, and ensuring this translates into tangible outcomes that span grassroots participation through to elite performance. The Multi-Sport Grassroots Facilities Programme has an objective to maximise value for money of Government’s investment through leveraging national and local partner funding. Across the programme in England, 100% of projects will be required to source at least 5% of project costs from local partners. On average, projects will secure 33% of project costs from these sources. Last year, the Government announced £5 million of funding into basketball-led grassroots sport facilities match funded by the NBA providing £5 million for grassroots programmes through to 2028. The Government wants to build ambitious, long-term partnerships with philanthropists to deliver tangible national renewal within our communities. ‘Our place to give,’ our recently published philanthropy plan sets out how the Government will work in partnership with local government, civil society and philanthropists to address barriers and strengthen place-based philanthropy. We are actively exploring further investment opportunities that provide value for money, including through partner funding and leveraging private finance. Earlier this year, we brought the sector together for an investment focused roundtable on alternative sources of investment. We will continue to work closely with the sector to encourage further collaboration between public, charitable and private funders.
Addressee Bodies
Department for Culture, Media and Sport
Timeline
Recommendation age 0.3 yrs
Report published 20 Apr 2026