6

Business events need to be seen as a distinct, trade‑driven sector.

Conclusion
Business events need to be seen as a distinct, trade‑driven sector. Their continued positioning within tourism policy risks limiting their impact and competitiveness, especially in light of the recent news about cuts within VisitBritain. (Conclusion, Paragraph 19) 12
Addressee Bodies
Department for Culture, Media and Sport
Timeline
Recommendation age 0.1 yrs
Report published 06 Jul 2026