The Government is committed to promoting T Levels through its marketing and communications strategy and works with a wide range of stakeholders and partners such as Higher Education Institutions (HEIs), IFATE, and the National Careers Service to raise awareness of T Levels among key audiences. This includes: • The ‘Get the Jump’ campaign—which helps young people aged 14 to 19 to understand their education and training choices, how they compare and where they can lead. This campaign is targeted directly at young people and their parents. • A dedicated ‘T Level week’ in February 2023, which brought together DfE, T Level providers and employers to promote T Levels through local and national events, news stories and social media. • Working with external partners such as the Federation of Small Businesses and the National Apprenticeship Service to amplify the reach of T Level marketing and communications activities. • Dedicated T Level resources (including toolkits and promotional material) for providers, employers and sector bodies to promote T Levels to local audiences. • The Department’s ‘Connect with employers interested in T Levels’ service— which enables providers to find employers who have expressed an interest in T Levels and industry placements. This service can be found here: https:// connect.tlevels.gov.uk/start. The Department also regularly monitors the awareness of T Levels among key audiences through the Technical Education Learner Survey. The latest survey (2022) showed that: • Over 40% of young people aged 14–19 knew ‘a lot’ or ‘a little’ about T Levels (up from 29% in 2021). • 68% of parents/carers of 14–19 year olds were aware of T Levels (up from 56% in 2021). • 60% of employers were aware of T Levels (up from 24% in 2021). DfE also evaluates its communications campaigns to ensure they reach the target audiences. For instance, the Get the Jump campaign’s recent evaluation showed that: • 83% of 14–18s recognised the Get the Jump campaign, with 60% indicating that they had taken an action as a result. • 84% of parents recognised the campaign, with 60% saying they had taken an action as a result. These results demonstrate that our communications and marketing activities are effectively raising awareness of T Levels among key audiences. The Department is committed to ensuring that T Levels continue to be widely understood, valued, and promoted to prospective students, their parents and employers and will continue to evaluate the effectiveness of its marketing activities. We are continuing to work closely with the Careers and Enterprise Company, which supports a network of over 400 Career Hubs throughout the country, to ensure that their careers advisors are up to date on the latest information regarding T Levels. The Careers and Enterprise Company provides career leaders in schools and colleges with dedicated resources and training on T Levels, as well as providing ongoing support for industry placements. We are also working closely with small and medium sized employers (SMEs) to ensure they are aware of the benefits of T Levels and industry placements. These activities include: • Working with partners such as the Federation of Small Businesses and the National Apprenticeship Service to promote T Levels to SMEs. • Running a £12m employer support fund to provide financial assistance for employers offering T Level industry placements in 2023/24. This will help with costs such as administration, support with training staff who will supervise learners or tangible costs such as personal protective equipment or vaccinations. • Providing additional T Level support to providers to engage employers, including SMEs, in offering industry placements. • Providing dedicated resources for SMEs on the T Levels and Industry Placement Support for Employers website, which can be found here: https:// employers.tlevels.gov.uk/hc/en-gb. These activities are ensuring that T Levels are promoted to a wide audience and that employer engagement is supported through a range of initiatives.