Promoting Scotland Internationally

Scottish Affairs Committee Closed Inquiry
Opened: 21 Jul 2022 Closed: 17 Jan 2024 Parliament page
The Committee recently conducted an inquiry into Promoting Scotland Internationally. Its report, published on 13 September 2023, can be read here . Read the call for evidence for more detail about the inquiry.
8 Recommendations
6 Conclusions
1 Report
5 Oral sessions
5 Letters
8 Events
Activity timeline 20 events
Oral evidence sessions 5 sessions
David Rutley · Foreign, Commonwealth and Development Office Rt Hon Alister Jack · Scotland Office The Lord Offord of Garvel CVO · Scotland Office
Francesca Hegyi OBE · Edinburgh International Festival Major General Buster Howes CB OBE · The Royal Edinburgh Military Tattoo Shona McCarthy · Edinburgh Festival Fringe Society
Dr Stephen Baker · Scottish Development International Reuben Aitken · Scottish Enterprise Rt Hon Angus Robertson MSP · Scottish Government Scott Wightman · Scottish Government
Patricia Yates · VisitBritain/VisitEngland Professor Murray Pittock MAE FRSE · University of Glasgow Scott McDonald · British Council Vicki Miller · VisitScotland
Graeme Littlejohn · Scotch Whisky Association Jimmy Buchan · Scottish Seafood Association John Davidson · Scotland Food and Drink
Recommendations & Conclusions
5 results
3 Recommendation Acknowledged
Eighth Report - Promoting Scotlan…
UK Government's international strategy for Scotland lacks clear actions and measurable objectives.
We heard that UK Government activity in relation to promoting Scotland internationally, for example through ministerial visits, could sometimes be perceived as lacking a bigger strategic picture. The Secretary of State for Scotland described the UK Government’s strategy for Scotland … Read more
Government Response
The government stated that promoting Scotland is a cross-government endeavor, with strategic direction arising from departmental priorities and collaboration. They described existing processes like stakeholder engagement, horizon scanning, and the Delivering for Scotland Board, but did not provide the specific 'further detail' or measurable actions requested for a comprehensive strategic picture.
Scotland Office
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4 Conclusion Acknowledged
Eighth Report - Promoting Scotlan…
Mandate OSSS to develop and publish a comprehensive, measurable strategy for promoting Scotland internationally.
In response to this report, the Office of the Secretary of State for Scotland—in consultation with the FCDO—should provide a clear strategy containing its measurable priorities and objectives for promoting Scotland internationally alongside the actions it is undertaking—and will undertake … Read more
Government Response
The government provides a very vague statement about 'broad engagement providing ongoing opportunity' without committing to a clear strategy with measurable priorities, an audit, horizon scanning, stakeholder consultation, or specifying the remit of the cross-Whitehall delivery board.
Scotland Office
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5 Conclusion Acknowledged
Eighth Report - Promoting Scotlan…
UK Government ministerial attendance at New York Tartan Week resumed after eleven years.
The Parliamentary Under Secretary of State at the Office of the Secretary of State for Scotland earlier this year (2023) attended and took part in events as part of the 25th annual “Tartan Week” in New York City—the first time … Read more
Government Response
The government confirmed the attendance of a minister at Tartan Week 2023, detailing the range of stakeholders engaged. They also mentioned ongoing discussions for 2024 collaboration and other international promotional activities tailored by overseas posts.
Scotland Office
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8 Conclusion Acknowledged
Eighth Report - Promoting Scotlan…
Opportunities exist to engage Scotland's global diaspora for promoting Scottish interests internationally.
We have heard from witnesses during our inquiry of the opportunities which exist for the UK and Scottish governments to build connections with Scotland’s large global diaspora, which could be used to support the promotion of Scottish interests internationally. Read more
Government Response
The government acknowledges the opportunities to engage the Scottish diaspora, highlighting existing activities by UK overseas missions such as St Andrew's Day and Burns Night events. It states the FCDO will continue to work collaboratively with the Scottish Government to engage the diaspora.
Scotland Office
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10 Conclusion Acknowledged
Eighth Report - Promoting Scotlan…
Inconsistent practice in UK embassies hinders international promotion of Scotland
We appreciate the wide range of work undertaken by UK embassies across a range of interests, from security to international development assistance to consular support. Our inquiry has focused on the economic and cultural promotion of Scotland internationally, and our … Read more
Government Response
The government acknowledges the committee's report on promoting Scotland internationally and expresses gratitude.
Scotland Office
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Government Response AI assessment · 14 of 8 classified

Total 8 recs + 6 conclusions
Correspondence 5 letters
6 Sep 2023 To committee Letter from Christopher Thomson, Scottish Government Counsellor for the United States on sterling costs for Tartan week, dated 28 June 2023.
Parliament page
12 Jul 2023 Correspondence with the Rt Hon Mr Alister Jack MP, Secretary of State for Scotland; David Rutley MP, Parliamentary Under-Secretary of State (Americas and Caribbean) at Foreign, Commonwealth and Development Office and The Lord Offord of Garvel, Parliamentary Under-Secretary of State (Minister for Exports) at Department for Business and Trade on follow-up from evidence session on Promoting Scotland Internationally on 12 June 2023, dated 15 June and 10 July 2023.
Parliament page
20 Jun 2023 To committee Letter from Angus Robertson MSP, Cabinet Secretary for Constitution, External Affairs and Culture at Scottish Government on follow-up from evidence session on Promoting Scotland Internationally on 12 June 2023, dated 14 June 2023.
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16 May 2023 Correspondence from Reuben Aitken of Scottish Development International in follow up to the oral evidence session on Promoting Scotland Internationally on 20 March 2023
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25 Apr 2023 To committee Letter from Rt Hon Angus Robertson MSP, Cabinet Secretary for Constitution, External Affairs and Culture at Scottish Government on Promoting Scotland Internationally follow-up on 20 March 2023, dated 17 April 2023
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