Wales as a global tourist destination
Welsh Affairs Committee
Closed
Inquiry
The Welsh Affairs Committee has launched an inquiry which seeks to explore the current position of the tourism sector in Wales and the steps the UK Government can take to help promote Wales to the world.
14
Recommendations
4
Conclusions
1
Report
5
Oral sessions
5
Events
Activity timeline 12 events
2 Nov
2023
2023
12 Jul
2023
2023
Report published
1 Feb
2023
2023
Oral evidence
1 Feb
2023
2023
Formal meeting (oral evidence session) · Room 8, Palace of Westminster
20 Jul
2022
2022
Oral evidence
20 Jul
2022
2022
Formal meeting (oral evidence session) · Room 6, Palace of Westminster
15 Jun
2022
2022
Oral evidence
15 Jun
2022
2022
Formal meeting (oral evidence session) · Room 5, Palace of Westminster
25 May
2022
2022
Oral evidence
25 May
2022
2022
Formal meeting (oral evidence session) · Room 5, Palace of Westminster
20 Apr
2022
2022
Oral evidence
20 Apr
2022
2022
Formal meeting (oral evidence session) · Room 5, Palace of Westminster
Oral evidence sessions 5 sessions
1 Feb 2023
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Duncan Parish · Department for Digital, Culture, Media and Sport
Heledd Owen · Welsh Government
Jason Thomas · Welsh Government
Patricia Yates · VisitBritain/VisitEngland
Rt Hon Stuart Andrew MP · Department for Culture, Media and Sport
Vaughan Gething MS · Welsh Government
20 Jul 2022
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Anthony Pickles · VisitBritain
Professor Annette Pritchard · Leeds Beckett University
Professor Dorothy A. Yen · Brunel University London
15 Jun 2022
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Ian Roberts · Portmeirion Cymru
Paul Lewin · Ffestiniog and Welsh Highland Railways
Sean Taylor · Zip World
Stephen Davies · Penderyn Distillery
25 May 2022
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Oral evidence
Camilla King · Llangollen International Musical Eisteddfod
Fiona Stewart · Green Man Festival
Graeme Farrow · Wales Millennium Centre
Louise Miles-Payne · UK Theatre
Matthew Williams · Welsh Sports Association
20 Apr 2022
View on parliament.uk
Oral evidence
David Anderson · National Museum Wales
David Chapman · UK Hospitality
Gwyneth Sweatman · Federation of Small Businesses Wales
Ian Edwards MI FIH · The Celtic Collection and ICC Wales
Rebecca Williams · The Crown Estate
Suzy Davies · Wales Tourism Alliance
Reports 1 report · click to expand
| Title | HC No. | Published | Items | Response |
|---|---|---|---|---|
| Fourth Report - Wales as a global tourist destination | HC 220 | 12 Jul 2023 | 18 | Responded |
Recommendations & Conclusions
3 results
2
Recommendation
Acknowledged
Fourth Report - Wales as a global …
Strengthen Wales' international marketing with a clear brand to attract more overseas tourists
We believe that there a is lack of awareness of Wales’ strengths as a holiday destination. Wales lacks a coherent brand for the overseas market. Marketing of Wales must be stronger, with a clear theme devised to attract international tourists …
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Government Response
VisitBritain will continue to work closely with Visit Wales to ensure Welsh products are incorporated in their activity, and Visit Wales is an active part of VisitBritain's Strategic Partner Framework.
Wales Office
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3
Recommendation
Acknowledged
Fourth Report - Wales as a global …
Empower Visit Wales to swiftly capitalise on new international marketing opportunities.
We believe that there is substantial potential for growth in the Welsh tourism market as the global economy recovers post covid-19, and that the tourism bodies responsible for promoting Wales need to grasp that opportunity. Visit Wales must be nimble …
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Government Response
VisitBritain will continue to work closely with Visit Wales to ensure Welsh products are incorporated in their activity, and Visit Wales is an active part of VisitBritain's Strategic Partner Framework.
Wales Office
View details
5
Recommendation
Acknowledged
Fourth Report - Wales as a global …
Investigate collaborating with the Welsh diaspora to boost heritage attachment and international visitors.
Visit Wales should investigate working with the Welsh diaspora to increase the diaspora’s attachment to its Welsh heritage, with a view to increasing international visitors to Wales. (Paragraph 40) Role of VisitBritain in promoting Wales
Government Response
The government acknowledges support for Visit Wales' work in this area and highlights existing UK government efforts, such as securing UNESCO World Heritage status for the Slate Landscape of Northwest Wales and National Lottery Heritage Fund grants, which promote Welsh heritage to attract visitors.
Wales Office
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