The Government’s use of social media to disseminate engaging and accurate information and advice for girls and younger women on menstrual health has been poor. The 2022 Women’s Health Strategy talked ambitiously about raising awareness and understanding through social media. Two YouTube videos and ad hoc information posted on Instagram fall far short of achieving that ambition. Girls and women now increasingly access health advice from social media. Much of it is inaccurate and some is potentially harmful. Tangible progress in this area is not a “nice to have” addition. It is essential. (Conclusion, Paragraph 61)