Sixth Report: Changing the perfect picture: an inquiry into body image
Select Committee
Women and Equalities Committee
HC 274
9 April 2021
Government response
Second Special Report: Changing the perfect picture: an inquiry into body image: Government Response to the Committee’s Sixth Report of Session 2019–21 · published 23 Jun 2021
Recommendations & Conclusions
1 results
12
Recommendation
Rejected
We were pleased to hear from companies who are committed to advertising their products by...
Recommendation
We were pleased to hear from companies who are committed to advertising their products by using real, honest images. However, a significant number of advertisers continue to rely heavily on image editing. It is clear that the constant bombardment of …
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Government Response Summary
The government explicitly rejects legislating to restrict or ban altered images in advertising, citing insufficient evidence and existing ASA rules. They will, however, consider future action after reviewing evidence from the ASA's consultation and as part of the Online Advertising Programme.
Government Equalities Office
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