Despite fraud being the most common crime in England and Wales, government’s communications with the public are still not effective. Fraud accounts for 41% of all crimes committed in England and Wales. Yet public recognition of the government’s fraud awareness campaigns is worryingly low. NCA identified 13 campaigns running at the time of our evidence session. Of these, most are recognised by less than 10% of the public. In 2017, we reported that a lack of co-ordination and consistency in education campaigns can confuse the public and reduce impact, and little progress has been made since then. Despite us raising concerns five years ago about the effectiveness of the flagship “Take Five” awareness campaign, the campaign is still not effective. Although the NCA has performed some evaluation, it is unable to measure the campaign’s overall impact. The NCA is analysing the experiences of victims of fraud to identify where it can best intervene to prevent fraud and it is working to develop an awareness campaign that resonates better than Take Five. Recommendation 2: The Department should set out, as part of its Treasury Minute response, how it will use the results of the National Crime Agency’s (NCA’s) research to improve the coherence and impact of its public awareness campaigns on fraud and how it will measure the impact of future campaigns.