Progress in developing new IP remains behind target, which in turn will limit sustainable long-term revenue streams. The BBC told us that it has achieved 31% of income for 2024–25 from its most profitable streams through new intellectual property (IP), against a 40% ambition for generating revenue from new (IP). Owning and developing IP is central to securing sustainable long-term returns; the success of Bluey, for example, illustrates the commercial value this can bring. While the BBC recognises the importance of strengthening its IP portfolio, this is a complex area with high stakes as new content carries a real risk of failure, even as it offers the potential for significant future income. To address this, the BBC told us that it is investing in talent within its commercial operations, supporting independent production companies, and acting earlier to identify promising IP opportunities. We note that these are positive steps, but progress must accelerate if the BBC is to develop intellectual property and long-term sustainable returns in a fast-changing media environment. recommendation The BBC should: a. set out in its response to this report how it will prioritise generation of new IP given its importance in delivering viewers and generating sustainable long-term returns; and b. report clearly on progress against its IP target in its Annual Report and Accounts, to support accountability.