The BBC’s mission to ‘serve all audiences’ is at risk as younger audiences choose other media providers, while the BBC’s digital- first strategy could risk alienating non digital audiences. As younger viewers turn to other platforms and older or less digitally connected audiences’ risk being left behind, the BBC’s ability to serve all audiences, a core part of its public mission, is under pressure. Just 51% of younger people feel the BBC reflects them, and their overall use of BBC services, whether TV, radio or online, is significantly lower than other age groups. 4 With audiences now able to access an unprecedented range of content from a variety of providers, the BBC faces intense competition for attention. Its digital-first strategy is an important response, and there are promising signs of innovation, such as using platforms like TikTok to share news content with new demographics. However, this shift also carries a risk: those without reliable digital access could find themselves excluded from core BBC services. Ensuring access across all platforms is essential if the BBC is to remain a universal public service. recommendation The BBC should set out clearly in its response to this report how it will ensure access and engagement with all audiences, including innovation in digital access.