The rapid deployment of net zero technologies will depend crucially on whether consumers want to buy them. However, consumers can face significant practical challenges in incorporating new technologies into their everyday lives, as we see with building an adequate charging network to support the projected increase in the number of electric cars. We asked DESNZ whether it had done any assessment of the extent to which consumers would buy into net zero technologies. DESNZ told us that it is seeking to maximise opportunities for consumers to take part in technology development.